Filed Under Social Marketing
When you start setting up new social media accounts for your business, there is a lot more to it than just filling in a few different forms and clicking “Join.” There are many factors that entrepreneurs overlook when they start creating their social media business pages and profiles.
Here are seven things you need to keep in mind when you begin to sign up for business pages on social networks:
In social media, just like all things, you need to be consistent throughout. Whether it’s your website, Facebook, Google+, Twitter or LinkedIn, your business needs to be represented in the same way on each outlet. Social media is used to make your brand recognizable and create the “voice” of your business. Changing up the look and feel of your profile on each account will only confuse your audience.
The visual elements of your business need to remain consistent so that your audience will easily recognize them. Stick with a single color theme. If you want to make changes in one place, you need to do it in all of them. Use the same avatar image with each of your profiles. If you can insert a header image on your page, try to keep them along the same lines.
To begin, look at your company website and choose the images that are the most recognizable as your brand. Use your logos, colors and taglines. Your business has a certain style that people recognize, so stick with it.
Match Your Voice
For each posted piece of content, you want to maintain a consistency in your voice as well. People often identify a brand by its content style, so it is important to stay as close to one voice as possible on your various social networks.
The content you post gives your audience a real sense of the company culture. If your company is more laid-back and casual, then your content should reflect that. Start with a central theme or message and maintain a common thread in each post.
Using Multiple Users
For your company, it might be necessary to use more than one person for social media. To help maintain that matching voice, come up with a plan that will help keep things smooth and efficient, especially when it comes to handling customer questions or issues. Customers want to get prompt responses, but they also don’t want to receive many, and from different people.
This is where using a tool like Sprout Social or Hootsuite can be helpful. It manages more than one user for your social media accounts. Some tools may require approval before posting, which can help with the process of staying consistent.
Set Clear Guidelines
You want to make sure that your social media team stays on the same path, so set some clear guidelines that each person must keep in mind when posting. Discuss the message that your brand is trying to convey all across the net.
Make sure each person knows what is appropriate and what is not to avoid any issues down the road. Let your team know what your expectations are so they can be ready to make appropriate decisions. You can place someone in charge of final approval before anything is posted to your social networks to keep things in line.
Set a Schedule
It is easier now to be able to schedule your posts to go out with tools like Buffer. You can come up with a week’s worth of updates and set them on autopilot so that you don’t have to post everyday yourself. Let the tools do it for you.
Scheduling posts is especially helpful if you have followers across the country that will not see your posts at the same time. You don’t have to overload them with a lot of posts in a small time frame.
Know Why You’re Doing It
Social media for your business can consume a lot of time and money. For that, you want to see a healthy return from your efforts. You need to measure your results in order to know that you are getting what you want.
Be clear about what you want out of social media for your business. Possibly more customers? Increased brand awareness? More engaged followers? Be clear with your social media team about the purpose behind their efforts. Watch your analytics so that you will know if you are getting close to your goal or if changes need to be made.
Are you about to put your company on social media? What steps have you overlooked?